Heralds are usually no larger than a small greeting card, on very thin paper stock, with artwork similar to a poster on the cover, tidbits about the movie and cast inside, and a blank area on the back where the theater could stamp its name and announce play-dates for the movie. These little programs were distributed in the theater lobby to "herald" the upcoming attractions. This size poster was typically pasted to the outside wall of a theater much rarer than 1-sheets.Ī large billboard poster, measuring roughly 81x81 inches, usually produced in 4 or more overlapping sections and either displayed in the foyer of large theaters, or intended to be pasted outside.Ī billboard poster, measuring roughly 9x12 feet in a horizontal format, usually produced in 12 or more overlapping sections and designed to be displayed on billboards or pasted to large building exteriors.Ī small (usually 2-page) brochure advertising an upcoming movie. With the advent of back-lighted theater frames in the mid-1980s, the majority of modern 1-sheets are now printed with the image printed through to the back of the poster (double-sided).Ī large vertical format poster, measuring roughly 41x81 inches, generally produced in 2 or 3 overlapping sections. Starting around 1990 1-sheets were shipped to theaters unfolded (rolled) and their size was reduced to 27x40 inches. Exceptions exist, and unfolded 1-sheets have been found for films dating back as far as the 1940s, but these are quite rare. Prior to the mid 1980s most 1-sheets were machine folded at the printer with one vertical and three horizontal folds. Generally measuring approximately 27x41 inches in a vertical format, this is the most common style of American movie poster and the familiar one still in use in theaters today. This poster size was discontinued in the mid-1980s. This size is usually found with one horizontal and one vertical fold unfolded examples are much scarcer. The artwork often resembles the Title Lobby Card from the movie. This poster size was discontinued in the mid-1980s.Ī horizontal format poster, measuring 22x28 inches, generally on thicker stock paper. This size is usually found with three horizontal folds unfolded examples are much scarcer. Mini window cards from any film are quite rare.Ī vertical format poster, measuring 14x36 inches, generally on thicker stock paper. With a very few exceptions this size was discontinued by the early 1950s. ![]() Like their larger counterparts, mini window cards (measuring 8 x 14 inches) are printed on heavy stock with a blank space at top for venue and play date information. With very few exceptions, this size was discontinued in the mid-1980s, although it remains to this day the standard format used for Broadway stage plays.Īlthough the term midget is no longer politically correct, this is the name originally given to this diminutive poster size. Window cards are sometimes found with the top blank area trimmed off this is not considered a major defect. These posters were generally displayed in local store windows, in exchange for free movie passes. Note: Smaller lobby cards (8 x 10 inch) were produced for some films up to the mid-1920s.Ĭomplete set of lobby cards (usually eight), generally including a Title Card.Ī vertical format poster, measuring 14x22 inches, on thicker stock paper with a blank area (usually four inches) at top for venue and playdates. A lobby set typically consists of one Title Card (TC), a lobby card of special design usually depicting all key stars, listing credits and intended to represent the entire film rather than a single scene and seven Scene Cards (SC), each depicting a scene from the movie. ![]() Lobby cards were sometimes printed in sets of four, primarily for low-budget films. These small posters (usually 11x14 inches in a horizontal format) were generally produced in sets of eight, intended for display in a theater's foyer or lobby. ![]() Lobby cards are no longer used in theaters and rarely printed for today's films. You can also view our page that explains how we grade the overall condition of our movie posters There are exceptions to nearly every rule, but in general these guidelines apply to most examples. This page provides information about the various sizes of original, vintage movie posters.
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